The overview of this project was to get people to rent a Toyota and build customer loyalty for the brand. The task was to create a diverse set of posters that targeted different demographics. The design of interlocked posters on a hanging grid is to attract customers as they enter the dealership. Along with posters a set of postcards and table tops were created that matched the design. Also included was dealer essentials that included a buying brochure and table mat.
web/ interactive
identity
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