AmFam campaign was designed for WildTangent’s brand boost product. Using a home-page take over, branded game channel and brand boost product with a mini microsite in the interstitial stage, allowed consumers to take a discover your dreams quiz, post to facebook and watch videos. This engaged consumers on the ad site longer than 30 sec; reinforcing brand recognition. The strategy of this campaign was to create an exciting campaign experience from supplied material to get new customers.