3BLOCK DIGITAL

During my time at Incitrio, I had the opportunity to work on a project involving the design of a brand identity and website. To ensure that the design reflected the desired aesthetic, I followed a mood board which led me to discover an illustration style and color palette that gave a sense of fun and energy. The focus of the design was on creating light and unique illustrations while incorporating a citric color palette reminiscent of a refreshing strawberry/banana blend. Additionally, the website needed to meet all requirements for responsiveness.