My design concepts builds on Daptiv's brand. Their use of glossy design elements, fresh copy and images of children having fun and being carefree, communicates a feeling of warmth, freedom and ease. It was easy to incorporate the look and feel over to the companies white papers, posters, the website, print/html data papers, flash demo, trade show booths, logos, function diagrams and software icons. The projects were designed to be more colorful, friendly and appealing to Daptiv's user base and move away from the dark tech look of the previous papers.
web/ interactive
identity
© brian.dunham.com | briand@briandunham.com | 206.612.3669